CMO Mobile Summit is a conference meant to empower C-level executives to integrate mobile into their marketing strategies. It will tackle the current mobile landscape and discuss the mindset marketers need to adopt to keep up with a mobile-first environment

Strategies for a Mobile-First Environment

  • Mobile-first Generation, driven by Big Data and Content
  • The Asia-Pacific Mobile Landscape
  • Measuring Mobile’s ROI
  • Integrating Mobile into the Marketing Mix
  • Agency collaboration in a multi-screen world

Mobile Festival will feature speakers offering practical advice for businesses implementing mobile. The event is open to the public including brands, agencies, startups, students, and members of the academe.

Operationalizing your mobile-first strategies

  • Micro-Moments: The new battleground for brands
  • Harnessing the power of real people to measure true impact
  • SoLoMo Strategies for Hard-to-reach Markets
  • UX for the Mobile-First Generation
  • Making TV Work Harder With Mobile